Pallacanestro Reggiana has secured Ivan Paterlini as its main sponsor, a certainty that strengthens the club's finances for the 2024‑25 season. The club is part of me, Paterlini said, reaffirming his long‑term commitment.
Who is Ivan Paterlini and why does he matter?
Ivan Paterlini is a local entrepreneur known for his involvement in sports. His company has already supported youth initiatives in the province of Reggio Emilia. Under the new deal, Paterlini's logo will appear on the game jerseys and arena advertising panels, providing visibility across Italy and Europe.
What benefits does this bring to the roster?
The extra funding allows the club to strengthen the roster. Coach Attilio Caja can now consider adding a three‑point shooter and a defensive big man, improving paint defense and perimeter shooting. Moreover, the budget boost helps retain key players like Michele Vitali and Julius Coles, avoiding sudden departures.
How are fans and the community reacting?
Supporters welcomed the news enthusiastically on social media, sharing the "The club is part of me" message with the hashtag #PallacanestroReggiana. Ticket sales for the first October game have already risen by 12%, indicating a tighter bond between team and fans.
What lies ahead?
With Paterlini on board, the club aims for a top‑4 finish in the LBA and a solid playoff run. Early preseason weeks will feature intense training camps, focusing on pick‑and‑roll and fast transitions. If the team can sustain an average of 80 points per game, playoff aspirations become realistic.
The new sponsorship marks a significant step for Pallacanestro Reggiana, giving the organization greater confidence and determination for the future.