Pallacanestro Reggiana announced today the renewal of Jaylen Barford, who will wear the UNA Hotels Reggio Emilia jersey for a third straight season. The American guard finished last Serie A with an average of 14.7 points in 26.2 minutes per game.
What does the new contract entail?
Barford will stay under contract through the end of the next Serie A campaign, with performance‑related clauses for BCL play. His 13.4 points per game in the FIBA Europe Cup show he can also contribute on the international stage. The club chose to keep the offensive leader, avoiding a possible market scramble.
Why does this matter for Pallacanestro Reggiana?
The renewal guarantees continuity for the core group built around coach Antonios Priftis. Barford is known for creating space on the perimeter and for pick‑and‑roll moves, assets the coach wants to exploit against the LBA’s toughest defenses. Moreover, his European experience helps the team manage key moments in the BCL.
What did the player say?
“Joy and motivation are the two feelings that accompany my return to Reggio Emilia,” Barford said. “I reflected on the next step of my career and decided to stay in a place that means a lot to me and my family.” The guard added he looks forward to filling PalaBigi with passionate fans.
What is the management’s view?
General Manager Marco Sambugaro commented: “Confirming Barford is an important signal ahead of the next season: he adds to the core already embedded in coach Priftis’ schemes. It wasn’t an easy negotiation, but it’s great to have a player with his qualities — a leader who can lift teammates even in tough moments.” The deal reflects the shared will of owners, executives and the technical staff.
What can we expect next season?
With Barford alongside veterans like Riccardo Moraschini and new signings, Pallacanestro Reggiana aims for a playoff push in Serie A and a solid BCL run. The squad will look to improve its 3‑point shooting, currently around 35 %, to increase pressure on opposing defenses. All eyes are on the season opener, where the guard can once again prove his worth.